The Elf on the Shelf® Santaverse™ is Debuting at SDCC in 2025!

Calling All Con-Goers:
The one, the only, The Elf on the Shelf® is hitting the streets of San Diego Comic Con and bringing some holiday magic just in time for Christmas in July! Whether you’re into epic quests or iconic characters, get ready to meet Santa’s street team and explore the enchanting universe of The Elf on the Shelf® Santaverse™ , where magical creatures, daring missions, and the legendary origin of Santa Claus come to life.

The Rise of Nicholas the Noble

A Novel

Before there was The Elf on the Shelf, there was a young boy named Nicholas…This exhilarating debut novel by Chanda A. Bell introduces the boy who would become Santa, as he embarks upon the enchanted, mysterious world of One True North. Get a peek into Santaverse and discover the characters you’ll meet in the epic tale!

Pre-Order Book
Nicholas the Noble novel cover angled to the left with a shadow and a light glow beneath it

Your Chance to Win Tickets to 2025’s Fandom Party!

Find the Scout Elf crew on the streets of San Diego Comic Con this year and tell us your best The Elf on the Shelf story for your chance to win a pair of tickets to the hottest party in town!

Not at Comic Con? Check our Instagram for other ways to win!

Visit Our Instagram

Terms and Conditions

The Elf on the Shelf® is now part of the Santaverse!

Discover the origin story of Santa Claus and meet the beloved characters and magical creatures that are part of his enchanted world!

Visit Santaverse
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.
The Elf on the Shelf 20th Anniversary Logo. At the top of the logo, the number 20 is spelled out in gold ribbon. Below the 20 is a Scout Elf popping out of a green and gold gift box with his hands up and gold ribbons swirling around him. Below the elf is a gold ribbon with the words "20 Years of Elftastical Stories" written across it.

It’s Our 20th Anniversary!

Celebrate 20 years of The Elf on the Shelf with us! Want anniversary-edition collectibles, new and best-ever elf ideas, hot holiday tips, and so much more? Join in for a celebratory commemoration that shines a merry spotlight on Santa’s official Scout Elves!

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